Nesha Sanghavi
chicka-d & UG Apparel are founded and owned by Charleston, WV native Nesha Sanghavi, where she serves as CEO. She started her wholesale fashion company in 2010 and has since grown the brand to be in over 2,000 stores across the US. chicka-d & UG Apparel design and manufacture women's apparel for the college, resort and boutique apparel industry.
The company's mission is to create the most comfortable, coziest, and fashion-forward basics, designed to be part of a woman's everyday lifestyle, with a fresh and exciting approach on the college licensed apparel market. We take pride not only in our teams, but also in the attention to detail that we put into every single piece. Our styles are made of premium fabrics, unique textures and washes, and on-trend colors, paired with unique and edgy graphics.